Any business, no matter the business, has to appeal to its customers to succeed. The customers are your bread and butter. Without them, you don’t have a business; you just have an idea, and you have to shift a lot of products. Getting people, if we have actual customers, isn’t the easiest process, and it’s not uncommon for a company to spend tens of thousands in marketing to try and figure out that formula that gets customers to say here is my money, take it. While it can be very frustrating, all you need sometimes is a fresh set of eyes to figure out exactly what you should be appealing to.
Reach Your Target Audience
Subscription box fulfillment businesses, for example, should be looking at their packaging and their swiftness of delivery. A business selling mugs to people during the holiday season should look at how to appeal to customers and what they might be. In terms of trends, once you know your target audience, you can do work to appeal to them through your marketing. And your marketing strategy is going to be everything that you need to get your business off the ground. So, let’s take a look at how you can appeal to your target audience and start claiming that profit.
1. Appeal to them emotionally. One of the best ways to appeal to your target audience is to tap into their emotions. When you do this, you succeed in pushing that logical brain to one side while also forming connections with customers. You need that deep-level connection to ensure that your customers feel comfortable and that they want to buy from you. One of the best ways to do that is to make sure that you have enough social proof and reviews backing you to show that your customer retention strategy means business.
2. Be expressive with your brand values. You do not have to have much separating the products and services that you offer from those of your competitors, but you do have to focus on areas where you can differentiate. When you’re up against fist competition, you can differentiate yourself by making your company values known to consumers. You don’t have to be a faceless corporation, and as somebody who’s a customer for many businesses yourself, think about how those face as corporations make you feel. If you can express your brand values that go hand in hand with emotion, you’ll be able to align your company’s values along with those of your audience.
3. Time is everything. Money makes the world go round, but you need time as one of your most valuable assets to your consumers. Daily life gets busier, which means that time is the one thing people can agree on and wish they had more of. You need to help your target audience to save time, and that means that they can focus on doing things that they love. whether that’s spending time with their family or indulging in leisurely activities, they should be able to rest easy knowing that your product is going to be arriving on their doorstep on time. Nobody wants to order from a business that is going to take six weeks to deliver, so you need to keep in mind what your turnaround times could be and look for fulfillment centres in the countries to which you are planning on sending your products.
4. Get involved with influencer marketing. If you’re plugging and plugging at marketing but you’re not seeing any results, you might want to consider partnering with influencers within your niche. It’s super possible to build a huge following in a short period of time as just a business. It’s not as often as you think that it can happen. Sometimes all it takes is one viral video on TikTok to make your entire shop blow up in a good way. Influences, whether major or micro, can help to fast-track everything by putting your brand on the map and getting noticed.
5. Revamp your entire marketing strategy. If you’ve done your marketing strategy from the position of a business owner, you need to stand at the position of a customer and redo everything again. When’s the last time you evaluated the current marketing strategy that you’ve got? It never hurts to change things up occasionally, so if you notice people are starting to lose interest then you need to make sure that you are able to keep people hooked.
Your customers are waiting for you to do your best, so start doing that today.
Header image by RDNE Stock project: https://www.pexels.com/photo/a-box-with-red-packing-fillers-7309314/
