WSI Selected to Manage Third Party Logistics for Namaste Laboratories

WSI2125Appleton, WI, July 19, 2013 – WSI, a leading national third-party logistics provider (3PL), was recently selected to handle national supply chain management for Namaste Laboratories, a producer of natural hair care products.

WSI will support Namaste with comprehensive 3PL services, including warehousing, distribution and order fulfillment. The 3PL identified a key strategic location at their Matteson, IL facility, which will position Namaste’s inventory closer to its end customers while taking advantage of WSI’s transportation network to improve service and lower costs. The centralized location, just minutes south of Chicago, will provide a network hub for Namaste’s products to provide reliable order fulfillment nationwide. 

WSI will also provide value-added services such as order fulfillment, EDI, pick/pack, retail compliance, freight savings, and the ability to scale up as Namaste adds new customers. This additional third party support will help keep Namaste’s service levels at the top of the industry, while expanding their national footprint. In addition to the value-added services, WSI will manage the Matteson space for Namaste. According to Bill Davis, Namaste’s 3PL consultant, “WSI’s entire management team has been great to work with, from a diagonal cross-section of the organization – top to bottom, left to right – which was a big factor in our decision.” Vikram Bali, Namaste Director of Business Planning, added: “Upon deciding to partner with WSI, we have been pleased with the way they are handling our transition. WSI has operated with a high level of professionalism and commitment, and we look forward to a long and productive relationship.” 

Daniel Johnston, project manager from WSI, stated, “We are modifying our Matteson facility to accommodate Namaste’s product. Once finished, we will have a significant section dedicated to Namaste, with multiple dock doors and high-efficiency lighting. To service the Namaste account, we will utilize pick-to-voice technology and 5K double- EE-rated lift trucks with LXE truck-mounted PTV units. Our employees will be trained in this technology, and together with added transportation efficiencies, we hope to reduce Namaste’s transit and delivery time from distribution center to retail store by 40%.”

About WSI

One of the largest privately held logistics companies in the U.S., WSI delivers reliable, integrated supply chain solutions designed to increase efficiency and reduce costs. WSI’s end-to-end capabilities include warehousing and distribution, fulfillment, custom packaging, transportation and more. Cutting-edge technology enables WSI to deliver unmatched efficiency and tailored solutions specific to customer needs. WSI excels in handling a diverse range of product verticals, including paper, chemical, consumer packaged goods, building materials and more. To learn more, visit

About Namaste

Namaste Laboratories is a Chicago-based personal care products company that meets the needs of health-conscious consumers by using natural ingredients to address major hair concerns such as hair loss, damaged hair, thinning and dry, itchy scalp. Namaste is a wholly owned subsidiary of Dabur, a leading global producer of personal and healthcare products based in India.  To learn more, visit

To learn more about WSI, contact Rob Kriewaldt, Director of Marketing, at or 920.831.3700.

SOURCE: Submitted by WSI

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