CEVA launches new organization for global supply chain management

– CEVA’s Supply Chain Solutions to drive strategic advantage in global market-to-market supply chains

– New SMART Solution to reduce risk and cost, and increase efficiency.

Hoofddorp, the Netherlands, 9 May 2011 – CEVA Logistics, one of the world’s leading supply chain companies, has today announced the creation of a new organization, Supply Chain Solutions, and launched its latest SMART Solution, SMART End to End. 

CEVA’s Supply Chain Solutions organization has been created in response to the changing and evolving needs of large, global customers. As they have shifted to sourcing, manufacturing and distributing products on a global basis the complexity of managing their supply chains have increased, while high performance and total optimal cost remain key criteria. The Supply Chain Solutions team, of around 185 employees, will use the experience and expertise that already exists within CEVA to consolidate difference structures, organizations and resources to further strengthen its global team and upgrade its End to End Solutions – a key part of the CEVA story – to drive strategic advantage for its customers throughout their supply chains.


To support this, CEVA has also launched a new SMART Solution: End to End. This solution is a standardized, consistent and configurable process that delivers value at every stage, and when coupled with CEVA’s commitment to Operational Excellence it provides rigorous management of global supply chains for both finished goods and production and spare parts.  Under this new solution CEVA will manage everything from components and inbound logistics, through to moving the finished product and can average significant year-on-year savings of 5 – 15% through productivity improvement programs. CEVA’s SMART solutions are a set of established and proven processes which help identify common areas where customers are able to standardize their core processes of supply chain solutions.


Several leading customers in a variety of sectors are already using this new solution to their benefit, including General Motors (GM). SMART End to End is being used to manage their global inbound and outbound flows of materials across multiple different locations across the world and is delivering significant, continual improvements in the efficiency of their supply chain.


Jan Martin Witbreuk, CEVA’s, EVP Supply Chain Solutions said: “We are extremely excited about the launch of this new organization and to bring another SMART Solution to the market for the benefit of our customers. The Supply Chain Solutions team is focused on the complete integration of our customers’ supply chains to drive maximum flexibility and cost efficiency through the very best practices. The rich engineering and design expertise we have established provides an extremely robust foundation for this solution, integrating services and execution at origin and destination, giving us and our customers a distinct competitive advantage in the market.”


Designed to address increasing supply chain complexity, SMART End to End provides solutions to manage global sourcing strategies, inventory supply and demand, total logistics spend, complete supply chain visibility and supplier performance management. CEVA’s integrated global network will form the foundations of the solution, exploiting the already established Control Tower network in key, strategic locations across the world.

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CEVA – Making business flow
CEVA Logistics, one of the world’s leading supply chain companies, designs and implements industry leading solutions for large and medium-size national and multinational companies. Approximately 50,000 employees are dedicated to delivering effective and robust supply chain solutions across a variety of sectors and CEVA applies its operational expertise to provide best-in-class services across its integrated network, with a presence in over 170 countries. For the year ending 31 December 2010, the Group reported revenues of €6.8 billion. For more information, please visit www.cevalogistics.com

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