DHL widens global logistics partnership with Fashion Week

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DHL has widened its official partnership with Fashion Week to include the shows in Paris, Zurich and Tokyo. Fashion Week is organized by IMG, the largest promoter of fashion events in the world that also represents many of the industry’s top organizations and federations. For the fourth consecutive year, DHL provides logistics services to a total of now 23 global Fashion Week and Fashion Day events in 10 countries on four continents. In addition, DHL has extended its scope of services, allowing couturiers at the Fashion Weeks to use DHL’s GoGreen carbon-offset transport services for their collections.

“DHL has, over the past decades, gained the experience and knowledge to develop flexible and adaptable logistics solutions for the fashion and garment industry, being an increasingly important sector of the global economy,” says Wolfgang Giehl, Senior Vice President Corporate Brand Marketing at Deutsche Post DHL. “In that respect, we are proud to continue and widen our official partnership with Fashion Week.”

Start of the haute couture season 2011

DHL is one of the leading international logistics service providers for the textile and garment industries, providing services ranging from procurement of material to sample production, quality control, warehousing and processing of garments to direct delivery to shops. DHL’s customers include both small, independent fashion boutiques requiring a one-off service as well as large retail groups with complex distribution requirements. Top designers such as Michael Michalsky and Vivienne Westwood are utilizing DHL’s know-how and services.

The Mercedes-Benz Fashion Week, this season’s first, opens in Berlin today, marking the start of the haute couture season 2011. The next Fashion Weeks will take place in New York, February 10 to17, and in London, February 18 to 23.