Program Aims to Create Safer, Pedestrian-Friendly Communities by Raising Awareness of Road Safety Among Motorists and Children
AHMEDABAD, June 24, 2011—Safe Kids Foundation, India’s first childhood injury prevention organization, and FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX), and the world’s largest express transportation company, today launched the Safe Kids Walk This Way program in Ahmedabad.
The Walk This Way program brings together teachers, parents, FedEx employee volunteers and safety advocates to teach students and raise awareness of pedestrian safety. The program also aims to make the area’s school zones and neighborhoods safe for pedestrians in the long term by enhancing the local infrastructure. Safe Kids has partnered with All India Disaster Mitigation Institute and All India Federation of Teachers Organizations (AIFTO) to bring this global program to Ahmedabad.
The World Health Organization (WHO) identifies road crashes as the leading cause of death for young people aged 10 – 24, and it is expected that by 2030 it will become the fifth-leading cause of death among all age groups. Furthermore, it is estimated that 720 children die each day around the world as a result of collisions with vehicles on the road. The Ministry of Home Affairs, Government of India, reported that 126,896 people died as a result of road traffic accidents in 2009 alone.
“At FedEx we are committed to raising awareness and educating children on road safety. Through our decade-long alliance with Safe Kids, we are proud to say that we have already made significant progress in educating children on road safety practices to help reduce their risk of accidents,” said Kenneth F Koval, vice president, Operations, FedEx Express India. “We are delighted to be expanding this program even further through the launch of Walk This Way in the third Indian city and we look forward to engaging our employees to help drive the program’s success even further in the coming years.”