Retailers Cite Consistent All-Channel Customer Experience as Top Priority this Holiday Season

RedPrairie survey finds all-channel customer service is focal point for retailers and their seasonal employees

REDPRAIRIE125ATLANTA – New survey results released today by RedPrairie Corporation found that nearly 60 percent of retailers say delivering a consistent customer experience across all touch points is their number one priority this holiday season. And to help them meet this goal, 29 percent of retailers indicate they will hire more seasonal workers this year than last.

These findings were a part of RedPrairie’s Holiday Hiring Snapshot, a survey of 250 executives from big box, specialty, grocery, convenience store and food service retailers based in the United States. The survey sought to better understand how retailers will leverage seasonal staff to serve today’s all-channel shopper during a time of year that is often the busiest, and most crucial, for a majority of retailers.

Click here for an infographic of the Holiday Hiring Snapshot results.

Additional survey findings include:

  • Fifty-six percent of retailers will hire seasonal employees.
  • Nearly 40 percent of retailers will have the greatest number of seasonal employees on the clock in December.
  • Big increases in staff levels do not come without challenges. In addition to training, retailers will be focused on scheduling, time and attendance, and task management to get their seasonal staff ramped up and ready to serve customers.

“Today’s hyper-connected consumers give retailers little margin for error when it comes to delivering a superior, consistent customer experience across all shopping channels; and this is amplified during the holidays,” said Dave Bruno, director of marketing at RedPrairie. “To achieve this, retailers will rely on the union of people and products to make customers feel good about their shopping experiences no matter which channel is utilized for the transaction. There is a lot of pressure on retailers to get things right. The Holiday Hiring Snapshot indicates that retailers are willing to invest in their most important asset — employees — to ensure that customers are satisfied and not leaving their channels empty-handed.”

For more information about the Holiday Hiring Snapshot, visit

About RedPrairie Corporation
For more than 35 years, RedPrairie’s best-of-breed supply chain, workforce, and all-channel retail solutions have put commerce in motion for the world’s leading companies. Installed in over 60,000 customer sites across more than 50 countries, RedPrairie solutions adapt to help ensure visibility and collaboration between manufacturers, distributors, retailers, and consumers. RedPrairie is prepared to meet its customers’ current and future demands with multiple delivery options, flexible architecture, and 24/7 technical and customer support. For a world in motion, RedPrairie is commerce in motion.

To learn more about how RedPrairie solutions can optimize your inventory, improve employee productivity, or increase sales, visit or email

RedPrairie is a registered trademark of RedPrairie Corporation.
© 2012 RedPrairie Corporation. All Rights Reserved.
Other product and service names mentioned herein are the trademarks of their respective owners.

RedPrairie Public Relations Contacts:

Kristen Miller
+1 847 865 3044

Patrick Hamilton
+44 1494 486 837

Fauziah Osman
+65 6521 9554

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