ModusLink Helps Cricut® Meet Global Demand and Enables European Expansion

Cricut’s strategic growth plan focuses heavily on e-commerce and strong execution of logistics

MODUSLINK125WALTHAM, Mass. & SOUTH JORDAN, Utah–(BUSINESS WIRE)– ModusLinkGlobal Solutions Inc. (NASDAQ: MLNK) and Cricut® have announced a significant operational expansion, making Cricut’s highly innovative craft, hobby and educational products more readily available in Europe. ModusLink will help Cricut manage numerous supply chain and logistics functions including regional warehousing, distribution and order fulfillment. ModusLink will also support e-commerce, payment and local tax processing and order support in more than 35 countries.

“Cricut is seeing strong growth and high consumer demand for our crafting supplies across Europe, especially among the young and technology-savvy demographic,” said Simon Faulkner, executive vice president and general manager for EMEA at Cricut. “These customers want quick and easy access to our products through online channels and expect the quick shipping options that are available to them with other goods such as clothing and electronics. ModusLink has the logistics operations in place and the regional expertise that is helping us quickly expand our business and increase brand loyalty in this key market.”

In addition to driving an exceptional purchasing experience for Cricut’s customers, ModusLink’s current product distribution infrastructure in Europe is expected to save Cricut considerable freight costs and help reduce the associated carbon footprint of long-distance shipping.

“ModusLink is eager to play a role in Cricut’s current growth by providing global supply chain and e-commerce support that helps build the business in a highly efficient and cost-effective way,” said Scott Crawley, president of global operations, sales and marketing at ModusLink. “Taking the right approach to growing a company’s presence in new regions often requires a knowledgeable local operations partner and our goal is to help clients expand in a carefully planned manner that yields revenue and satisfied customers, without disrupting or overhauling their existing business.”

In addition to the collaboration in Europe, Cricut has also recently extended its engagement with ModusLink for U.S.-based logistics services.

About Provo Craft/Cricut

Provo Craft is a creative crafting products company and world leader in personal electronic cutting machines that enables people to achieve their creative best. For 40 years, Provo Craft has sold millions of products worldwide that bring crafting tools to the masses, including the Cricut® personal electronic cutter, the Cricut Craft Room® design software, and the Cricut Cuttlebug™ die cutter and embosser. The Cricut launched in 2005 and revolutionized the paper crafts industry. Today, millions of people use Cricut products to create projects that range from greeting cards, scrapbooks, home décor, school projects – anything that allows people to capture their memories and share these with their loved ones. For further information, visit

About ModusLink Global Solutions

ModusLink Global Solutions Inc. (NASDAQ: MLNK) executes comprehensive supply chain and logistics services that improve clients’ revenue, cost, sustainability and customer experience objectives. ModusLink is a trusted and integrated provider to the world’s leading companies in consumer electronics, communications, computing, medical devices, software, luxury goods and retail. The Company’s operating infrastructure annually supports more than $80 billion of its clients’ revenue and manages approximately 451 million product shipments through more than 25 sites across North America, Europe, and the Asia/Pacific region. For details on ModusLink’s flexible and scalable solutions visit and, the blog for supply chain professionals.

This release contains forward-looking statements, which address a variety of subjects including, for example, the expected benefits of the business relationship between ModusLink Global Solutions and Provo Craft. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: We are not designated as this client’s sole supplier of the services referenced in this press release; We frequently sell to our clients on a purchase order basis and without contractual minimums and therefore our sales are subject to demand variability; Our success depends on our ability to execute on our business strategy and the continued and increased demand for and market acceptance of our solutions and services; We may not be able to expand our operations in accordance with our business strategy; We may experience difficulties integrating technologies, operations and personnel in accordance with our business strategy; We derive a significant portion of our revenue from a small number of customers and the loss of any of those customers would significantly damage our financial condition and results of operations; Increased competition and technological changes in the markets in which we compete; and risks associated with international operations. For a detailed discussion of cautionary statements that may affect ModusLink Global Solutions’ future results of operations and financial results, please refer to our filings with the Securities and Exchange Commission, including our most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Forward-looking statements represent management’s current expectations and are inherently uncertain. We do not undertake any obligation to update forward-looking statements made by us.

CRICUT is a trademark of Provo Craft & Novelty, Inc., South Jordan, Utah.

ModusLink Global Solutions is a trademark of ModusLink Global Solutions Inc. All other company names and products are trademarks or registered trademarks of their respective companies. 


For ModusLink:
ModusLink Public Relations
Teresa Osborne, 781-663-5153
Shift Communications for ModusLink
ModusLink Investor Relations
Robert Joyce, 781-663-5120
For Cricut:
Ranieri Communications
Roxanne Kingsman, 01296-394614 

SOURCE: Submitted by ModusLink

Listen to the Podcast:

Contributing Sponsors:

Getac International Sponsor of LogisticsMatter

Pin It on Pinterest

Share This