DHL wins Stevie Award for global advertising campaign

  • “International Specialists” campaign recognised at the 8th International Business Awards in U.A.E.
  • Award judged  by over 200 professionals worldwide and selected amongst 3000 entries

Bonn, 11/10/2011, 03:45 PM CET

Speed of Yellow

“The Speed of Yellow” – a yellow line symbolizes the speed of the deliveries.

The DHL Express “International Specialists” global advertising campaign has been honored with the Stevie Award at the 8th annual International Business Awards, in the category of Business Services.  DHL Express was selected from more than 3,000 entries and judged by over 200 professionals worldwide.

Speaking on the occasion, Ken Allen, Chief Executive Officer, DHL Express said, “This award reaffirms our leadership claim of being the International Specialists in the global express industry. It is a strong endorsement of the success of our global advertising campaign and epitomizes our brand qualities of excellence, speed, and efficiency.”

The award was received by Elliott Santon, Marketing Manager, DHL Express U.A.E., at a gala ceremony earlier this month, hosted in Abu Dhabi by the Ministry of  Foreign Trade of the United Arab Emirates in the presence of over 700 attendees.

Running across 42 key markets

The  International Specialist advertising campaign is currently running  in national and global media across 42 key markets, translated into 25 local languages and is being screened over 280 TV stations.  Additionally, 360 print publications with over 1100 insertions have been spreading DHL’s compelling message of offering unrivaled speed, efficiency and strong customer service.

Created in 2002, the International Business Awards are the only global, all-encompassing business awards program honoring great performances in business.  The award is nicknamed the Stevie for the Greek word “crowned”.  The mission of the awards is to raise the profile of exemplary companies and individuals among the press, the business community and the general public.



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