DHL invests in global connections and people – worldwide advertising campaign launched

  • Additional Express lanes launched between Asia, U.S. and Middle East
  • Certified International Specialist program rolled out to 100,000 staff worldwide
  • Jerry Hsu appointed CEO Express Asia Pacific

Bonn / Hong Kong, 05/31/2011, 10:30 AM CEST

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DHL Express has established an additional daily intercontinental route from Hong Kong to Cincinnati.

DHL Express is expanding its global capabilities and improving customer service through a significant investment program into infrastructure, its employees and its brand. The company today introduced an additional next-day intercontinental flight between Asia-Pacific and the U.S. and another one from the U.S. to the Middle East to help meet growing demand for services on these lanes. It also updated the progress of its North Asia Hub in Shanghai to be opened in early 2012.

As part of the Certified International Specialist program, DHL is investing in certifying all its 100,000 employees as ‘International Specialists’ in the Express industry.

Today, the company also launched a new global marketing campaign highlighting DHL’s international expertise and capabilities to meet the express shipping needs of all industries.

Ken Allen, CEO of DHL Express, said: “In upgrading our global infrastructure we are delivering on our promise to be the world’s leading international cross-border express brand. We are thereby helping our customers get their goods significantly faster to their markets and making it easier for companies to access key industrial production centers.”

Additional daily intercontinental routes – Overnight service to North America

DHL Express has established an additional daily intercontinental route from Hong Kong to Cincinnati, as a direct response to increasing demands for services from South China and Hong Kong to North America. Through this, customers will enjoy a later pick up time out of Hong Kong and Pearl River Delta, and overnight service to North America.

DHL today also launched a new direct route connecting Cincinnati and Bahrain to facilitate the increased trade between North America and the Middle East. The route shortens delivery time by one day. DHL’s Bahrain Hub is a key entry point into Middle East countries and important link to Europe and Asia.

North Asia Hub in Shanghai on track to open early 2012

Built at an investment of USD 175million, the North Asia Hub is situated at an airside location in the West Cargo Area of the Shanghai Pudong International Airport. The 57,000 sqm hub will be built on a total land area of 88,000 sqm, equipped with leading edge automated sorting systems. Construction is progressing according to schedule and will open in early 2012.

Asia Pacific region under new Express leadership

Jerry Hsu, currently President of Greater China Area, will take over the role as CEO Express Asia Pacific comprising of China, Japan, Korea, Hong Kong, Taiwan, South East Asia, India and South Asia, Oceania and other markets and territories in the region.

Jerry is a veteran business leader in Asia and has an impeccable record in the region. Over the past 10 years in DHL Express he developed and successfully led the Greater China markets to dominate the Express industry and enhanced the success of the DHL network. In his new role, Jerry will focus on creating the most efficient model for this important geography, drive growth and develop DHL’s market-leading position.

Investment in people

DHL Express is investing in improving staff service levels through the Certified International Specialist (CIS) program. Designed by DHL, the accreditation program is aimed at increasing employees’ knowledge of changing international business and enhancing customer satisfaction. By October 2011, all 100,000 DHL Express employees globally will have completed the foundation program. Says Ken Allen, “We understand that our employees are what makes us the number one express company in the world and we are committed to investing in them to ensure that DHL has a competitive edge to succeed in the global marketplace.”

New global advertising campaign launched

DHL today launched its global International Specialist advertising campaign in China, Hong Kong and Taiwan. The campaign will run in business media, local radio, television, print, digital, and out-of-home space in Asia and later, in other global markets. The advertisements highlight express shipping needs of all industries and focuses on DHL’s expertise in delivering on-time, every time.


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