Deutsche Post DHL: “Social Memories” receives design prize

Facebook app receives red dot award for communication design Bonn, 08/15/2011, 12:00 PM CEST Social Memories Facebook Zoom Download “Social Memories” brings digital correspondence back in physical form. The “Social Memories” Facebook application from Deutsche Post DHL – developed in cooperation with the Cosalux agency – received the prestigious red dot design award in the category of communication design. The jury of experts selected the application, launched in May of this year, from among numerous entries. They were especially impressed by the originality, emotionality and conciseness of the Social Memories application.

People around the world with Facebook pages can use the application to compile comments and photos from their personal profile and memorialize them in book form. Within just a few days, you can receive your own 28-page book by mail anywhere around the world.

The red dot design competition is the largest of its kind in the world

Deutsche Post DHL has always been the bearer of memories in the form of postcards and letters. Today written correspondence has been mostly replaced with the digital kind. “Social Memories” brings this back in physical form. “We are very happy to see this innovative concept distinguished with the internationally respected red dot award,” said Dr. Clemens Beckmann, Executive Vice President of Deutsche Post Innovation MAIL.

The red dot design competition is the largest of its kind in the world and has been held by Design Zentrum Nordrhein Westfalen, formerly the Industrieforum e.V., since 1954. With thousands of entries from 40 nations, the competition honored outstanding designs in 24 categories. The red dot, which is received by award only, is a seal of quality and can be found on numerous products.

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