CEVA launches the first Control Tower in Italy

Cutting-edge solution offers innovation to the Italian logistics world

Milan, Italy, 24 September 2010 – CEVA Logistics, a leading global supply chain management company, today officially presents the single, highly computerized area called the Control Tower in Assago (Milan) Italy; an innovative and integrated information hub with enhanced control functions to cater for all logistical services.

The Control Tower makes it possible to control fundamental logistics operations from a single central point, at both national and international levels. This hub has been developed to offer customers high levels of service, at the same time ensuring further capacity for cost optimization.

The Control Tower is structured into three areas, each performing specific functions:

· Red Area – dedicated to monitoring overall transport optimization including the network of national and international transports and financial targets. This enables robust management of the entire transportation process

· Blue Area – dedicated to planning and flow optimization of the 4PL approach which includes the handling of all transport. This makes it possible to offer customers innovative functions

· Grey Area – dedicated to monitoring alarms during the transport phases, including real-time CCTV monitoring of high value transports and scrutiny of warehouses. This enables exceptional quality in the management of the products offered by CEVA.

The Control Tower is an unique example within the logistics sector; an avant-garde solution that offers companies both short and long term benefits to their logistics solutions. Benefits include close monitoring of each operation, therefore ensuring the maximisation of all transportation; 24/7 global coverage of CEVA’s Italian locations, increased reaction time on arising issues and a system of advanced reporting of processes in real-time.

The investment towards the Control Tower has been in excess of €6 million, a huge investment to the Italian logistics industry which has been made possible due to CEVA’s presence across Italy (warehouses and extended network) and to the advanced technology already used in all the phases of the logistics and transportation processes.

Gianfranco Sgro, President for CEVA in Southern Europe, Middle East and Africa, said: “The Control Tower makes a dream come true; it transforms CEVA’s approach to work, increasingly providing close links, structure and coordination of the key functions of our logistical solutions. Our approach to customers has further evolved. We continue to be their strategic partners, but within a vision of yet greater transparency and reliability.”

For more information contact:

Danilo Schipani
Marketing & Communication Director, SEMEA
+39 02 8923 0354

CEVA – Making business flow
CEVA Logistics provides world class supply chain solutions for large and medium-size national and multinational companies across the globe. As an industry leader, CEVA offers customers complete supply chain design and implementation in contract logistics and freight management, alone or in combination. CEVA’s integrated global network has facilities in over 170 countries and more than 46,000 employees; all dedicated to delivering consistently excellent operations and supply chain solutions. For the year ending 31 December 2009, the Group reported revenues of €5.5 billion. For more information, please visit www.cevalogistics.com

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