Air Freight and the Importance of Actionable Data

Martijn Graat
Martijn Graat

Answering YES to the question in this episode of the Does Logistics Matter? Podcast is Gert-Jan Jansen, Founder and CEO of Rotate. Gert-Jan and I spoke about the current state of the air freight industry, how to prevent death by dashboard, and the importance of actionable data. Actionable data enables organizations to improve their day-to-day commercial decision-making.

The Air Freight Landscape: A World on the Move

Did you know that 35% of global trade is transported by air if you look at value? It underscores the significance of this mode of transportation. In a world where consumers want everything yesterday, speed, one of the key components of air freight, is very important.

The air freight industry is facing several challenges. Fuel prices have fluctuated, and the current geopolitical tensions are also impacting the industry. With the impacts of climate change becoming more apparent each day, the air freight industry, like all other modes, is under pressure to drive down its carbon footprint and become more sustainable. Gert-Jan touches upon different innovations and technological advancements reshaping how goods are transported, hinting at a future where air freight is more sustainable, efficient, and data-driven.

Death by Dashboard

In our digital age, data is abundant. But with this abundance comes the challenge of sifting through vast amounts of information to extract meaningful insights. Gert-Jan coins the term “death by dashboard” to describe the paralysis many in the industry face when confronted with overwhelming data.

A New Dawn for Decision Making

Building on the data theme, Gert-Jan delves deeper into the concept of ‘actionable data.’ In the high-stakes world of air freight, where decisions must be made swiftly and accurately, having access to data that can directly inform these decisions is invaluable.

Learn more about how Rotate, and the industry at large, are leveraging actionable data to drive better outcomes. From optimizing routes to predicting demand spikes, actionable data transforms the way decisions are made in the air freight industry.

Don’t miss this enlightening episode of “Does Logistics Matter?” with Gert-Jan Jansen. Tune in to learn more about the challenges and opportunities in the air freight industry. Listen to it via the player below or wherever you get your podcasts. 👇

Listen on Google Podcast 150
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This podcast episode was supported by Rotate

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