Network Leverages B2B Social Media Presence and Extends To Connect Businesses and Make Social Operational
Minneapolis – April 10, 2012 – Volerro Corporation, a leader of cloud-based business applications, today announced the introduction and launch of its Business Commerce Network. Volerro harnesses the vast and growing B2B social infrastructure to create an entirely new kind of network where businesses connect to each other, rather than to generic “followers”, to engage and collaborate on a secure, private platform.
Volerro’s Business Commerce Network uses the social network infrastructure as a foundation and builds from there –extending social corporate profiles with essential business credentials and operating information, like license, certification, insurance, safety and diversity information to create a complete picture of your company for your customers and suppliers.
“Your clients and suppliers are investing heavily in their social networking and media presence, working hard to actively broadcast valuable marketing content and capture mindshare in the B2B marketplace,” said Kevin Lynch, CEO of Volerro Corporation. “Our network starts with the social profile and adds the content necessary for your operations teams. Our extended profiles add the critical business credentials necessary for your customers to actually evaluate your company as a trading partner.”
Today, 93% of all B2B companies are using social media to find new customers and stay close to customers they already have. A 2012 study indicates that 60% of these B2B marketers intend to increase their spending by between 15 and 20%. Volerro can help businesses leverage their customer and supplier social investment as a new resource for improving supplier intelligence, supply chain operations, and sales innovation.
Volerro’s business commerce platform and distinctive approach extends state-of-the-art social networking capabilities outward, so businesses can: tap into the network and connect trading partners; extend profiles to share business credentials and discover new trading partners; engage with clients and suppliers in a secure, social environment; monitor and make sense of big data with intelligent applications.
Volerro’s Business Commerce Network provides companies a secure, one-to-one connection to their customer or supplier, and provides social networking tools like file sharing and messaging to engage them with. This connection process is automated for a single connection or across thousands of clients and suppliers.
“There’s a huge potential to leverage social platforms to drive supply chain efficiency and engage sales and distribution channels,” said Kevin Lynch. “But today’s social platforms are far too open and far less secure than is required for enterprise operations teams. We believe our new offering bridges this gap, helping to make social operational.”
Volerro models client and supplier connections between firms, therefore defining how documents are shared and how real-time conversations (microblogs) are distributed. These security measures eliminate the risk of confidential information being shared with competitors; careless messages being sent to global public forums; accidental cross-talk between clients, suppliers or both; and inquiries by vendors walking their social network.
Businesses can engage their supply chain and channels in real-time to share product, policy and contract documents; discover supply chain disruptions and collaborate on solutions; streamline procurement’s “source to contract” process; monitor social mentions regarding brands and service; gain global visibility to trading partners credentials; monitor third-party and government agencies for compliance and diligence, and more.
About Volerro Corporation
Volerro is a secure, cloud-based business commerce network that harnesses the vast and growing B2B social infrastructure to create an entirely new kind of network where businesses connect to each other, rather than to generic “followers”, to solve problems and drive operational efficiency. Volerro’s secure, business commerce platform and distinctive approach extends state-of-the-art social networking capabilities outward, so businesses can connect and engage their clients; and connect and monitor their supplier networks. For more information, visit www.volerro.com.