Consumers in Europe now expect the car to be part of their connected world. However, the question of dealers and brand loyalty is now a real game changer: OEMs are unsure how to work with dealers in order to achieve lasting customer relationship management.
In this exclusive panel extract with Kia Motors, Wireless Car and Sprint they discuss how telematics can be the key ally for CRM. It explains how CRM provides up-to-date figures, trends and information which gives flexibility to respond to the ever-changing needs of their customers in order to keep them affiliated with the brand and service.
Hear the latest on the CRM debate right now: www.telematicsupdate.com/munich/content3.php
What do you think is the best tactic for OEMs working with dealers?
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SOURCE: Submitted by Telematics Update