Mission-critical Logistics and the Benefits of Outsourcing It

Martijn Graat
Martijn Graat

The Does LogisticsMatter? Podcast is all about trends and innovations in supply chain and logistics. This episode features Johan Elzes, Business Unit Director and Russia Advisor at Ahlers. This is the second time Johan has been a guest on the show. In Episode 008 we talked about doing business in Russia. This time around our subject was mission-critical logistics. Thank you, Johan, for sharing your knowledge and insights!


Logistics doesn’t end when you deliver your order to your customers. There are sorts of potential logistics flows that happen after the sale. These after-sales activities could be replenishing ink cartridges for printers, sending replacement modules for upgrades or parts and supplies for maintenance or repair, but also goods that are returned for repair or whatever other reason your customer has to return an item.

When you do business in a country where you don’t have a local presence or haven’t set up a logistics operation, you can outsource all these logistics flows after the sale. To your customers, these flows often aren’t after-sales logistics but mission-critical logistics.

Mission-critical. Not Mission: Impossible

In the podcast, Johan gives several examples of mission-critical logistics. He talks about how IMAX, a Canadian company that manufactures equipment for movie theatres, organized their flow of maintenance and repair products with Ahlers.

Especially when you operate in countries with a challenging logistics environment local knowledge is vital. By outsourcing to an experienced partner that knows the lay of the land, you make sure your mission-critical logistics don’t turn into Mission: Impossible for your customers.

Next, you need to choose the right strategy for your mission-critical logistics processes. For example, what are the most critical parts that need to be available close to your customer’s locations? And what is the most efficient and cost-effective location to store your after-sales parts? Johan shares the answers to these questions and more.

The Benefits of Outsourcing Your Mission-critical Logistics

If you want to hear more examples of how companies successfully outsourced their mission-critical logistics and why, then click one of the buttons below to listen to the conversation I had with Johan.

This blogpost is sponsored by Ahlers

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