HSE24 expands partnership with DHL

DHL logistics center in Greven to house all products as of 2013

Bonn/Munich, 03/01/2012, 11:00 AM CET

DHL Supply Chain warehouse management

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DHL will expand its existing logistics center in Greven to house all products by October 2013.

Munich-based multi-channel mail-order company, HSE24 (Home Shopping Europe), has chosen to continue partnering with DHL for its logistics needs. According to the deal, DHL will again become HSE24’s sole logistics partner in mid-2013 and will also take over providing warehousing for products that were outsourced to a competitor in 2010.

DHL will expand its existing logistics center in Greven by October 2013, creating a central warehouse from which the entire goods management and logistics chains will be operated with shipments being fed directly into the adjacent DHL parcel center via a conveyer bridge. The space, which currently includes 23,000 sq. meters of warehouse space and handling areas as well as a high-bay pallet racking system for 16,000 pallets, will more than double in size after the renovation and expansion work. Once construction is complete, the Greven location will be able to process about 84,000 orders a day and will include space to store more than 250,000 garments on hangers.

“We appreciate the confidence that HSE24 has placed in us. The combination of the expansion of the logistics center in Greven, and the direct access to the already-modernized parcel center, places in a position to offer an integrated solution that is ideally suited for the particular requirements of the teleshopping business as well as for HSE24’s growth strategy,” commented Katja Herbst, Management Board Member of DHL Parcel Germany, where she is also responsible for sales.

A wide range of products that spans a number of categories

Among the requirements listed by the Munich-based company for awarding the contract was the fastest possible delivery of the goods ordered, flexible handling of a product assortment that rotates often and quickly, and a suitable solution for a wide range of products that spans a number of categories and which require a specific type of warehouse as well as diverse handling processes. This means that in addition to a warehouse for garments on hangers-complete with garment finishers-the Greven location also has to provide more pallet storage capacity and a secure area for valuable goods such as jewelry.  The large range of products as well as the combinations of products that appear in individual orders also necessitates a complex system of supply, picking and packing logistics.

“Our priority is delivering to our customers quickly and dependably. It requires efficient order processing as well as provisions for the specific needs of our type of business. DHL’s logistics concept combines the best of automated and manual logistics processes to create the ideal solution,” points out Koen Verbrugge, Head of Service & Operations at HSE24.

Since the beginning of the year, DHL Parcel Germany, the leading logistics partner for e-commerce and mail-order businesses in Germany, has also consolidated all of its “home delivery” services under one roof. The new system allows customers to obtain fulfillment services such as procurement, quality control, warehousing, picking and packing, and then includes shipment delivery and returns management services, all under one roof.

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