2013 Hype Cycle Special Report Evaluates the Maturity of More Than 1,900 Technologies
Gartner to Host Complimentary Webinar “Emerging Technologies Hype Cycle for 2013: Redefining the Relationship,” August 21 at 10 a.m. EDT and 1 p.m. EDT
The evolving relationship between humans and machines is the key theme of Gartner, Inc.’s “Hype Cycle for Emerging Technologies, 2013.” Gartner has chosen to feature the relationship between humans and machines due to the increased hype around smart machines, cognitive computing and the Internet of Things. Analysts believe that the relationship is being redefined through emerging technologies, narrowing the divide between humans and machines.
Gartner’s 2013 Hype Cycle Special Report provides strategists and planners with an assessment of the maturity, business benefit and future direction of more than 2,000 technologies, grouped into 98 areas. New Hype Cycles this year include content and social analytics, embedded software and systems, consumer market research, open banking, banking operations innovation, and information and communication technology (ICT) in Africa.
The Hype Cycle for Emerging Technologies report is the longest-running annual Hype Cycle, providing a cross-industry perspective on the technologies and trends that senior executives, CIOs, strategists, innovators, business developers and technology planners should consider in developing emerging-technology portfolios.
“It is the broadest aggregate Gartner Hype Cycle, featuring technologies that are the focus of attention because of particularly high levels of hype, or those that Gartner believes have the potential for significant impact,” said Jackie Fenn, vice president and Gartner fellow.
“In making the overriding theme of this year’s Hype Cycle the evolving relationship between humans and machines, we encourage enterprises to look beyond the narrow perspective that only sees a future in which machines and computers replace humans. In fact, by observing how emerging technologies are being used by early adopters, there are actually three main trends at work. These are augmenting humans with technology — for example, an employee with a wearable computing device; machines replacing humans — for example, a cognitive virtual assistant acting as an automated customer representative; and humans and machines working alongside each other — for example, a mobile robot working with a warehouse employee to move many boxes.”
“Enterprises of the future will use a combination of these three trends to improve productivity, transform citizen and customer experience, and to seek competitive advantage,” said Hung LeHong, research vice president at Gartner. “These three major trends are made possible by three areas that facilitate and support the relationship between human and machine. Machines are becoming better at understanding humans and the environment — for example, recognizing the emotion in a person’s voice — and humans are becoming better at understanding machines — for example, through the Internet of things. At the same time, machines and humans are getting smarter by working together.”
Figure 1. Hype Cycle for Emerging Technologies, 2013
Source: Gartner August 2013
The 2013 Emerging Technologies Hype Cycle highlights technologies that support all six of these areas including:
1. Augmenting humans with technology
Technologies make it possible to augment human performance in physical, emotional and cognitive areas. The main benefit to enterprises in augmenting humans with technology is to create a more capable workforce. For example, consider if all employees had access to wearable technology that could answer any product or service question or pull up any enterprise data at will. The ability to improve productivity, sell better or serve customer better will increase significantly. Enterprises interested in these technologies should look to bioacoustic sensing, quantified self, 3D bioprinting, brain-computer interface, human augmentation, speech-to-speech translation, neurobusiness, wearable user interfaces, augmented reality and gesture control.
2. Machines replacing humans
There are clear opportunities for machines to replace humans: dangerous work, simpler yet expensive-to-perform tasks and repetitive tasks. The main benefit to having machines replace humans is improved productivity, less danger to humans and sometimes better quality work or responses. For example, a highly capable virtual customer service agent could field the many straightforward questions from customers and replace much of the customer service agents’ “volume” work — with the most up-to-date information. Enterprises should look to some of these representative technologies for sources of innovation on how machines can take over human tasks: volumetric and holographic displays, autonomous vehicles, mobile robots and virtual assistants.
3. Humans and machines working alongside each other
Humans versus machines is not a binary decision, there are times when machines working alongside humans is a better choice. A new generation of robots is being built to work alongside humans. IBM’s Watson does background research for doctors, just like a research assistant, to ensure they account for all the latest clinical, research and other information when making diagnoses or suggesting treatments. The main benefits of having machines working alongside humans are the ability to access the best of both worlds (that is, productivity and speed from machines, emotional intelligence and the ability to handle the unknown from humans). Technologies that represent and support this trend include autonomous vehicles, mobile robots, natural language question and answering, and virtual assistants.
The three trends that will change the workforce and the everyday lives of humans in the future are enabled by a set of technologies that help both machine and humans better understand each other. The following three areas are a necessary foundation for the synergistic relationships to evolve between humans and machines:
4. Machines better understanding humans and the environment
Machines and systems can only benefit from a better understanding of human context, humans and human emotion. This understanding leads to simple context-aware interactions, such as displaying an operational report for the location closest to the user; to better understanding customers, such as gauging consumer sentiment for a new product line by analyzing Facebook postings; to complex dialoguing with customers, such as virtual assistants using natural language question and answering to interact on customer inquiries. The technologies on this year’s Hype Cycle that represent these capabilities include bioacoustic sensing, smart dust, quantified self, brain computer interface, affective computing, biochips, 3D scanners, natural-language question and answering (NLQA), content analytics, mobile health monitoring, gesture control, activity streams, biometric authentication methods, location intelligence and speech recognition.
5. Humans better understanding machines
As machines get smarter and start automating more human tasks, humans will need to trust the machines and feel safe. The technologies that make up the Internet of things will provide increased visibility into how machines are operating and the environmental situation they are operating in. For example, IBM’s Watson provides “confidence” scores for the answers it provides to humans while Baxter shows a confused facial expression on its screen when it does not know what to do. MIT has also been working on Kismet, a robot that senses social cues from visual and auditory sensors, and responds with facial expressions that demonstrate understanding. These types of technology are very important in allowing humans and machines to work together. The 2013 Hype Cycle features Internet of Things, machine-to-machine communication services, mesh networks: sensor and activity streams.
6. Machines and humans becoming smarter
The surge in big data, analytics and cognitive computing approaches will provide decision support and automation to humans, and awareness and intelligence to machines. These technologies can be used to make both humans and things smarter. NLQA technology can improve a virtual customer service representative. NLQA can also be used by doctors to research huge amounts of medical journals and clinical tests to help diagnose an ailment or choose a suitable treatment plan. These supporting technologies are foundational for both humans and machines as we move forward to a digital future and enterprises should consider quantum computing, prescriptive analytics, neurobusiness, NLQA, big data, complex event processing, in-memory database management system (DBMS), cloud computing, in-memory analytics and predictive analytics.
Additional information is available in Gartner’s “Hype Cycle for Emerging Technologies, 2013” at http://www.gartner.com/resId=2571624. The Special Report includes a video in which Ms. Fenn provides more details regarding this year’s Hype Cycles, as well as links to all of the Hype Cycle reports. The Special Report can be found at http://www.gartner.com/technology/research/hype-cycles/.
Mr. LeHong and Ms. Fenn will provide additional analysis during the Gartner webinar “Emerging Technologies Hype Cycle for 2013: Redefining the Relationship” on August 21, at 10 a.m. EDT and 1 p.m. EDT. To register for one of these complimentary webinars, please visit http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=2546719&ref=Webinar-Calendar.
Rob van der Meulen
Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner in over 13,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 5,500 associates, including 1,400 research analysts and consultants, and clients in 85 countries. For more information, visit www.gartner.com.