From Cold Calls to Content: Revolutionizing Marketing and Sales in Logistics

Martijn Graat
Martijn Graat

Does Logistics Matter? Answering YES to that question in this episode is Raimondo Gramaglia, Head of Sales and Development at FL Technics. Raimondo and I spoke about why marketing and sales should work closely together and how new technologies like ChatGPT positively impact marketing and sales in Logistics.

From Cold Calls to Content

Raimondo shares his insights on the seismic shift from traditional methods like cold calling and in-person meetings to digital strategies that emerged post-COVID. He emphasizes the growing importance of platforms like Zoom and Microsoft Teams, not just as tools for communication but as integral components of a modern sales strategy.

The transition from generic advertising to a more knowledge-based approach, where sharing expertise through blogs, podcasts, and platforms like LinkedIn is key. This approach not only attracts better leads but also establishes trust and credibility in a highly competitive market.

Building a Customer-Centric Brand

Companies must be likable and create positive relationships with their customers and followers. At the same time, it is important to remember that people do business with people, which is why thought leadership is important. It showcases the expert knowledge of the people working for the brand. When positive relationships are forged and customers are happy, they will talk about it to others, creating invaluable word-of-mouth that reinforces a brand’s credibility.

Marketing and Sales in Logistics – Technology Enabled Growth and Working Together

Raimondo also shares his thoughts on the impact of new technology on marketing and sales processes. We talk about AI and ChatGPT and how technology supports and enhances people’s work, more than replacing them. And did I mention the importance of marketing and sales working closely together?

If you want to learn more about how marketing and sales in logistics have changed and what you can do to upgrade your sales game? Listen to the podcast via the player below or wherever you get your podcasts.

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This blogpost is powered by FL Technics

Header image credit: DALL-E

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