DHL Appoints global ambassador for Rugby World Cup 2011

  • Former New Zealand captain Sean Fitzpatrick to support DHL in delivering Rugby to global fans
  • DHL launches Rugby kicking simulator in Hong Kong from 22-24 March, the only one of its kind, with many prizes to be won

Hong Kong, 03/23/2011, 04:00 PM CET

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As the Official Logistics Partner of RWC 2011, DHL will be responsible for ticket distribution, express shipments and international and domestic freight movements.

DHL the Official Logistics Partner of Rugby World Cup 2011 (RWC 2011), is proud to announce its appointment of international Rugby legend, Sean Fitzpatrick, as its Global Rugby Ambassador. 

Sean Fitzpatrick, a former New Zealand captain and an inspirational leader, was the first New Zealander to captain a Test series win in South Africa. Widely known for his physical fortitude and mental aptitude, Sean is considered one of the best Rugby Union players of all time, his legendary strength and mobility helping to shape the prototype of the modern Rugby Union hooker.

As the DHL Global Ambassador for RWC 2011, Sean will participate in a series of events in 13 different regions across Europe, South Africa, as well as Asia Pacific.

Jerry Hsu, President, Greater China Area, DHL Express Asia Pacific and Executive Vice President, Deutsche Post DHL, said: “We are proud and excited to have world class sportsman, Sean Fitzpatrick, join us in our partnership of Rugby World Cup 2011. With Sean’s help, we look forward to bringing the game to an even wider audience this year, as part of DHL’s ongoing commitment to delivering Rugby to the world.”

DHL has a strong heritage of supporting Rugby, and its partnership with RWC 2011 is just the latest in ongoing international Rugby sponsorships since 2003. Rugby is one of the fastest growing sports in the world and a game that exemplifies teamwork, speed, accuracy, precision and timing, elements which all resonate with DHL’s business.

Prizes to win

To help build excitement, DHL Hong Kong is setting up a Rugby kicking simulator at Windsor House, Causeway Bay from March 22nd to 24th, 2011. The general public is invited to experience the skills and techniques required to “convert a try”. Prizes are available for all those participating and scoring points. The Rugby simulator will also be featured in the corporate hospitality area of the Rugby Village during Cathay Pacific/Credit Suisse Hong Kong Sevens.

Lindsay Birley, Senior Vice President, Sales, Asia Pacific and Emerging Markets (APEM), DHL Express, said: “As Hong Kong is gearing up for Hong Kong Sevens, DHL gears up for Rugby World Cup in New Zealand. We look forward to working with Sean over the next six months to further leverage our partnership with Rugby around the world.”

Expressing his excitement about the appointment, Sean Fitzpatrick said: “Over the years, DHL has been involved in Rugby on many levels, so now as a Worldwide Partner of Rugby World Cup 2011, I’m proud to be playing on the DHL team to help deliver Rugby to the world.”

As the Official Logistics Partner of RWC 2011, DHL will be responsible for ticket distribution, express shipments and international and domestic freight movements for Rugby World Cup Limited (RWCL) and the International Rugby Board (IRB). That includes the delivery of over 100 tons of equipment for the 20 national teams involved.

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