Unilever optimizes forecasting and significantly lowers inventory in Europe with Terra Technology

TERRA125Norwalk, Conn., February 19, 2013 – Unilever (NYSE: UL), one of the world’s leading manufacturers of consumer goods, has implemented Terra Technology’s Demand Sensing and Multi-Enterprise Inventory Optimization solutions across Europe. These implementations are improving forecast accuracy and helping to create a more agile and efficient supply chain, contributing to significantly lower inventory and improved on-shelf availability.

“Unilever implemented Demand Sensing and Multi-Enterprise Inventory Optimization in Europe after a successful implementation in North America,” said Fabrizio Bortolotti, European Planning Director, Unilever. “More accurate forecasting and better inventory management complements our lean manufacturing strategies, allowing us to capture growth opportunities and optimize service to our customers without the risk of carrying excess inventory.”

The challenges of demand volatility are significant in Europe. Improving forecast accuracy and inventory levels across the entire region requires the ability to correctly interpret data from diverse sources and to use this information to quickly adjust to specific shifts in customer ordering behaviour for each country.

Robert F. Byrne, president and CEO of Terra Technology: “I started my career at Unilever, so I am particularly gratified that Unilever relies on Terra’s solutions to help improve customer service, lower costs and delight consumers.”

Paul van de Braak                                                       

Effective Communications

+31 (0)299 656404


SOURCE: Submitted by Effective Communications

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