The Fresh Connection UK: 3PLs go missing !

While the UK’s top manufacturers and retailers are all signing up for SCALA’s Fresh Connection competition, third party logistics companies are conspicuous by their absence.

So far, Unipart has been the only logistics provider to recognise the value of SCALA’s Fresh Connection and step up to the challenge.

Paul Brooks, Sales Director at Unipart Logistics, says: “We’re keen to change the traditional perception of supply chain outsourcing. Unipart Logistics believes the management of supply chain is fundamental for a successful 3PL and customer partnership and SCALA’s Fresh Connection is an innovative industry tool to build awareness of how such an approach can create value for all stakeholders”

Unipart’s approach contrasts sharply with another logistics company, who said to John Perry SCALA’s MD “Where’s the value in this for us? We run trucks and sheds.”

John Perry is keen to invite 3PLs to discover the benefits of SCALA’s Fresh Connection.  He states “The reason the major retailers and manufacturers are participating is to enhance staff capabilities in an exciting and challenging environment.  I believe 3PLs are missing out. It’s a great way of improving how they operate within the supply chain and developing a better understanding of the needs of their clients and customers”

Mars, Unilever, Asda, Tesco Direct, General Mills, Jordans, Ryvita and Cadbury-Kraft are amongst the many companies who have all recognised the benefits of the innovative business training game, along with service providers La Palette Rouge (LPR) and Toyota Material Handling.


Tony Wallis, Operations Director at Toyota Material Handling UK, says: “Toyota are dedicated to working with companies who share best practice and strive for excellence in the supply chain industry.”

Similarly, John Salsbury, Operations Manager of LPR is equally enthusiastic and sees SCALA’s Fresh Connection as a “way of broadening the company’s perspective of how the different facets of a manufacturing business work”.

The business game, which allows competitors to learn from experience using a classic FMCG scenario, can help 3PLs understand:

  • ·         Third party roles in the supply chain
  • ·         Operations requirements and the strategic decisions of supply chain
  • ·         The role of Third Party Logistics origination and how it fits in a supply chain dynamic

Any 3PLs prepared to rise to the challenge and prove their capabilities in supply chain management can find out more at

If you would like more information about this topic, please call Sarah Mckeever on 01484437497, or email


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SOURCE: Submitted by SCALA

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